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During a meeting a prospective customer states. “R is available at no charge, we can use it in place of commercial statistics and modeling software at great savings to our organization”. How would you respond?
A. Using R to integrate predictive outputs into an operational environment can be difficult.
B. R does not have a modern graphical user interface, which makes it difficult for non-programmers to use.
C. Using R to integrate predictive outputs into an operational environment can be difficult.
D. R can very quickly consume all available memory.
E. All of the above
https://www-304.ibm.com/connections/blogs/predictiveanalytics/entry/spss_analytics_and_r_a_brand_new_world?lang=en_us (simple interface)
Which is a best practice when nurturing and growing an IBM SPSS Modeler sale?
A. Trust your contacts will share their IBM SPSS Modeler project success with others in the company and voluntarily introduce you to other predictive initiatives.
B. Your time is better served finding a new customer opportunity.
C. Focus your activities on IT to have them learn more about how IBM SPSS Modeler works and integrates data sources.
D. Share the project roadmap and success with LOB execs in other functional areas and brainstorm additional predictive analytics use cases.
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A prospect wants to better predict who will respond to his marketing campaigns. He is currently evaluating a variety of solutions. According to BANT, what information is needed to determine if this opportunity is viable?
A. Identify Authority to Purchase, Determination of Timeline for Acquisition, Assessment of Need, Confirmation of Budget
B. Identify Authority to Purchase, Estimation of Return on Investment, Services and Training Needs Assessment, Confirmation of Budget
C. Identify Authority to Purchase, Estimation of Return on Investment, Determination of Market Segment Application. Confirmation of Budget
D. Services and Training Needs Assessment, Determination of Market Segment Application, Assessment of Need, Determination of Timeline for Acquisition
When an organization is using or interested in R, which of the following statements is true?
A. R can do everything that IBM SPSS Modeler can do.
B. IBM SPSS Modeler can use and augment R.
C. IBM SPSS Modeler and R are incompatible.
D. R has powerful deployment capabilities.
Which of the following is NOT a value proposition that would be used when competing against SAS for an opportunity?
A. IBM SPSS Modeler is typically quicker to implement with a large data provider, experiencing a 6 to 1 faster implementation time with SPSS over SAS.
B. IBM SPSS Modeler empowers business users with a marketing department gaining IT independence by allowing them to do their own market basket analysis and loyalty models.
C. IBM SPSS Modeler delivers faster time to value, with a North American insurance company reducing model development time from 18 months to 6 weeks when using SPSS vs. SAS.
D. IBM SPSS Modeler has more algorithms providing for deeper analytical options. This helps retailers secure 10K additional customers when they use a secret algorithm their competitors couldn’t duplicate.
When meeting with a prospect you would like to distinguish between usage and deployment. Which activity could you cite as characterizing the deployment of analytics into an operational environment?
A. Scoring a model in database using generated SQL code.
B. Scheduling a job to automatically refresh a model every hour.
C. Storing models in a centralized repository so they can be used by other analysts.
D. Forwarding recommended outcomes from a model or predictive application to a call center or dashboard.